How Great Sales Leaders
Build Influence, Read People, and Drive Results
Without Pressure
How Great Sales Leaders
Build Influence, Read People, and Drive Results
Without Pressure
LOCATION:
Courtyard by Marriott
4300 West Empire Place | Sioux Falls, SD 57106
Dates:
Thursday June 4, 4:30 pm to 8:30 pm
OR
Friday June 5, 8:00 am to 12:00 pm
EVENT DETAILS
Sales Leadership Max is a 4-hour sales leadership seminar designed for business owners, sales leaders, nonprofit leaders, and revenue-driving professionals who want to strengthen influence, improve communication, and lead better sales conversations.
Built around:
Maxwell Method of Selling
Maxwell DISC
Harvard Business Review Research
Led by John & Wendy Deering of Deering Consulting.
EVENT DETAILS
Sales Leadership Max is a 4-hour sales leadership seminar designed for business owners, sales leaders, nonprofit leaders, and revenue-driving professionals who want to strengthen influence, improve communication, and lead better sales conversations.
Led by John & Wendy Deering of Deering Consulting.
LOCATION:
Courtyard by Marriott
4300 West Empire Place |
Sioux Falls, SD 57106
Dates:
Thursday June 4,
4:30 pm to 8:30 pm
OR
Friday June 5,
8:00 am to 12:00 pm
Sales Leadership Has Changed
Today’s buyers are more informed, more skeptical,
and more resistant to pressure than ever before.
But modern leadership requires something different.
PROBLEM
SYMTOMS
HOW WE HELP
Sales teams have talent, but performance is inconsistent.
High activity but low close rates
Reps struggle with confidence and consistency
Managers spend more time fixing than leading
Revenue becomes unpredictable
Team morale drops when goals are missed
A leadership-driven sales development system combining:
Sales leadership coaching
Maxwell Leadership principles
Maxwell DISC behavioral insights
Practical sales systems and accountability
Sales Leaders often diagnose symptoms instead of root causes.
Constant hiring and retraining
Low accountability
Team conflict
Poor follow-up habits
Burnout among top performers
A structured evaluation process identifying:
Leadership gaps
Communication breakdowns
Sales process weaknesses
Behavioral blind spots within the team
Sales Leaders are overloaded and trapped in reaction mode.
Managers Become Firefighters Instead of Leaders
Coaching Becomes Inconsistent or Nonexistent
Sales Teams Lack Direction
Administrative Work Dominates the Role
Morale and Retention Decline
We help build role clarity and
leadership systems:
Talent development
Communication breakdowns
Leadership communication
Behavioral insight through DISC
Structured coaching cadence
The leaders producing the strongest results today know how to:
Build trust quickly
Read people effectively
Ask strategic questions
Lead conversations instead of forcing them
Create influence without pressure
Because people do not buy from pressure.
They buy from clarity, trust, and understanding.
Sales Leadership Has Changed
Today’s buyers are more informed, more skeptical,
and more resistant to pressure than ever before.
But modern leadership requires something different.
PROBLEM
Sales teams have talent, but performance is inconsistent.
SYMTOMS
High activity but low close rates
Reps struggle with confidence and consistency
Managers spend more time fixing than leading
Revenue becomes unpredictable
Team morale drops when goals are missed
HOW WE HELP
A leadership-driven sales development system combining:
Sales leadership coaching
Maxwell Leadership principles
Maxwell DISC behavioral insights
Practical sales systems and accountability
PROBLEM
Sales Leaders often diagnose symptoms instead of root causes.
SYMTOMS
Constant hiring and retraining
Low accountability
Team conflict
Poor follow-up habits
Burnout among top performers
HOW WE HELP
A structured evaluation process identifying:
Leadership gaps
Communication breakdowns
Sales process weaknesses
Behavioral blind spots within the team
PROBLEM
Sales Leaders are overloaded and trapped in reaction mode.
SYMTOMS
Managers Become Firefighters Instead of Leaders
Coaching Becomes Inconsistent or Nonexistent
Sales Teams Lack Direction
Administrative Work Dominates the Role
Morale and Retention Decline
HOW WE HELP
We help build role clarity and
leadership systems:
Talent development
Communication breakdowns
Leadership communication
Behavioral insight through DISC
Structured coaching cadence
The leaders producing the strongest results today know how to:
Build trust quickly
Read people effectively
Ask strategic questions
Lead conversations instead of forcing them
Create influence without pressure
Because people do not buy from pressure.
They buy from clarity, trust, and understanding.
ABOUT THE PROGRAM
What Is sales leadership max?
A Modern Sales Leadership System
Together, these frameworks help leaders:
Improve communication
Strengthen team performance
Increase closing consistency
Develop healthier sales culture
Build long-term client trust
Maxwell leadership
Learn how influence, trust, and leadership culture directly impact sales performance.
Maxwell DISC
Understand behavioral communication styles and how to adapt conversations for stronger connection and trust.
harvard
business review
Backed by research conducted by Harvard Business Review.
SESSION BREAKDOWN
What We’ll Cover
Session 1: Leadership Is Influence
Discover why modern sales leadership is built on trust, emotional intelligence, and influence instead of pressure.
Session 2: Understanding Buyer Behavior Through DISC
Learn how different personalities communicate, buy, process information, and make decisions.
Session 3: How to grow a
Sales Superteam
Learn what the best-performing teams in the world do and how you can create one.
Session 4: Building a Sales Leadership System
Learn how to create accountability, coaching systems, and leadership rhythms that improve long-term performance.
WHO THIS PROGRAM IS FOR
This Seminar Is Designed For:
Business owners
Sales managers
Team leaders
Nonprofit leaders
Revenue-generating professionals
Organizations wanting stronger sales culture
Whether you lead a team or lead client conversations yourself, this seminar will help you communicate with greater confidence and effectiveness.
WHY THIS IS DIFFERENT
This Is Not Traditional
Sales Training
Most sales seminars focus only on techniques.
This seminar focuses on leadership.
You’ll learn how to:
Lead conversations instead of chasing them
Understand people before pitching solutions
Build systems that create consistent performance
Develop influence that lasts beyond one transaction
Because healthy leadership creates healthy sales performance.
about the trainers
Meet John & Wendy Deering
John and Wendy are members of the Maxwell Certified Team and founders of The Deering Consulting Difference.
With more than six decades of combined experience in leadership development, business, vocational counseling, and nonprofit work, they are passionate about helping individuals and organizations create meaningful, sustainable growth.
John Deering
Maxwell Leadership
Speaker, Trainer, and Coach
John is a visionary Builder and dynamic Messenger.
He sees what could be — and moves boldly toward it.
With a bias toward action and a future-focused mindset, John helps individuals and organizations move from ideas to implementation. He brings clarity where confusion exists and transforms complexity into direction.
He doesn’t just teach sales.
He builds leaders.
Wendy Deering
Maxwell Leadership Coach and
Maxwell DISC Consultant
Wendy is a steady Overseer and compassionate Coach.
She brings order to chaos and calm to complexity. With deep empathy and practical wisdom, she guides individuals through growth with patience, clarity, and strength.
Her leadership centers on relationships — building trust that lasts far beyond the classroom.
Together, they lead with both heart and strategy.
about the trainers
Meet John & Wendy Deering
John and Wendy are members of the Maxwell Certified Team and founders of The Deering Consulting Difference.
With more than six decades of combined experience in leadership development, business, vocational counseling, and nonprofit work, they are passionate about helping individuals and organizations create meaningful, sustainable growth.
John Deering
Maxwell Leadership
Speaker, Trainer, and Coach
John is a visionary Builder and dynamic Messenger.
He sees what could be — and moves boldly toward it.
With a bias toward action and a future-focused mindset, John helps individuals and organizations move from ideas to implementation. He brings clarity where confusion exists and transforms complexity into direction.
He doesn’t just teach sales.
He builds leaders.
Wendy Deering
Maxwell Leadership Coach and
Maxwell DISC Consultant
Wendy is a steady Overseer and compassionate Coach.
She brings order to chaos and calm to complexity. With deep empathy and practical wisdom, she guides individuals through growth with patience, clarity, and strength.
Her leadership centers on relationships — building trust that lasts far beyond the classroom.
Together, they lead with both heart and strategy.
The outcome
By The End of This Seminar, You Will:
Understand how leadership directly impacts sales performance
Recognize different buyer personalities and communication styles
Adapt conversations to build trust more effectively
Ask stronger questions that uncover real client needs
Lead sales conversations without pressure or manipulation
Improve team communication, coaching, and accountability
Strengthen confidence in both leadership and sales situations
Build a practical framework for healthier, more consistent sales growth
You won’t just leave with information.
You’ll leave with practical strategies you can immediately apply to your conversations, leadership, and organization.
Reserve Your Seat
Early Bird
$147
Available through June 1
Standard Admission
$197
Team Table
$597
Includes 4 Seats
Nonprofit Pricing
Available
The Future of Sales Leadership Is Influence
A salesperson closes deals.
A sales leader develops people who consistently create trust, build relationships, and drive long-term results.
When leadership, behavioral understanding, and strategic conversations align:
Trust increases
Teams mature
Retention improves
Revenue grows
If you’re ready to strengthen your leadership and elevate your sales conversations —