Helping SALES Leaders, SALES Teams, and SMALL Businesses

Create Lasting Transformation

At SALES LEADERSHIP MAX, we help individuals and organizations strengthen leadership, improve communication, increase performance, and create meaningful growth through strategic coaching, training, and development.

For years, John and Wendy Deering has helped individuals, leaders, and organizations strengthen leadership,

communication, and growth through transformational development and practical strategy. John has over 30 years of sales management experience.

Transformation Starts With the Right Strategy

Growth does not happen by accident.

Whether you are building a business, leading a team, developing your people, or trying to create a stronger culture, the biggest breakthroughs happen when clarity, leadership, and execution align.

SALES LEADERSHIP MAX exists to help organizations and individuals move beyond surface-level motivation and into practical, sustainable transformation.

We combine leadership development, coaching, communication strategies, sales training, and organizational growth systems to help people lead better, perform better, and grow with confidence.

What We Help You Achieve

Leadership Development

Build stronger leaders who communicate clearly, inspire teams, and lead with confidence.

Team & Organizational Growth

Create alignment, improve culture, and strengthen collaboration across your organization.

Sales & Communication Training

Equip teams with practical communication and relationship-building skills that drive results.

Coaching & Consulting

Build stronger leaders who communicate clearly, inspire teams, and lead with confidence.

Personal & Professional Development

Help individuals unlock confidence, clarity, and purpose in both leadership and life.

Workshops & Speaking Engagements

Build stronger leaders who communicate clearly, inspire teams, and lead with confidence.

Why Clients Choose SALES LEADERSHIP MAX

Customized Solutions

No two people or organizations are the same. Every strategy, session, and program is tailored to your goals, challenges, and vision.

Real-World Experience

Our approach is practical, actionable, and built around real business and leadership challenges.

People-First Transformation

We believe lasting growth happens when people feel empowered, equipped, and supported.

Sustainable Growth

We focus on long-term transformation instead of temporary motivation.

What you will learn:

BETTER ROLE CLARITY
UNDERSTANDING BUYER BEHAVIOR
LEADERSHIP IS INFLUENCE
TEACHING TEAMS TO LEAD BETTER CONVERSATIONS
Higher trust with Staff & Clients
BUILDING A SALES LEADERSHIP SYSTEM
IMPROVED CLOSING RATIONS
HEALTHIER TEAM CULTURE

upcoming events

4-Hour Sales Leadership Seminar

Purchase Tickets Below

Sioux Falls, SD

Chattanooga, TN

Boise, ID

Madison, WI

Join transformational training experiences designed to strengthen sales leadership, communication, sales, and personal growth.

This is a 4 hour Sales Leadership Experience built on the proven principles of the Maxwell Method of Selling and the Leadership teachings of John Maxwell — designed to help you increase Role Clarity, build Effective Teams, increase Sales Revenue, and strengthen Coaching Skills.

Led by John Deering of Deering Consulting.

Most sales training teaches tactics.

Influence

integrity

service

value creation

Sustainable

growth

When leadership improves, sales follow.

Meet John & Wendy Deering

John Deering

Maxwell Leadership

Keynote Speaker

John is a visionary Builder and dynamic Messenger.

He sees what could be — and moves boldly toward it.

With a bias toward action and a future-focused mindset, John helps individuals and organizations move from ideas to implementation. He brings clarity where confusion exists and transforms complexity into direction.

He doesn’t just teach sales.
He builds leaders.

Wendy Deering

Maxwell Leadership Coach

Wendy is a steady Overseer and compassionate Coach.

She brings order to chaos and calm to complexity. With deep empathy and practical wisdom, she guides individuals through growth with patience, clarity, and strength.

Her leadership centers on relationships — building trust that lasts far beyond the classroom.

Together, they lead with both heart and strategy.

John & Wendy Deering are independent certified members and are not employees of the Maxwell Leadership Certified Team. We are not in partnership with John Maxwell or the Maxwell Leadership Certified Team. We are members (coach, speaker, trainer, or facilitator), not an employee (e.g., “works at” = employee = not an approved affiliation).